Case Study

Southern Live Oak Wellness

Custom Landing Pages & Paid Ads Optimization and Strategy

Southern Live Oak Wellness

The Results

Our focus on customized landing pages and well-structured paid ads produced impressive results

Increase in Leads

The combination of high-performing landing pages and targeted paid ads led to a 127% increase in qualified leads, far surpassing expectations.

Improved Conversion Rates

By aligning the landing page design with the user’s intent, we saw a 41% increase in conversion rates, turning more visitors into leads.

Higher Quality Traffic

Our paid ad campaigns were optimized to attract more qualified leads, ensuring that every ad dollar spent generated measurable value.

The Challenge

Southern Live Oak Wellness wanted to generate more qualified leads but was facing challenges with their existing landing pages and paid ads. Their previous approach relied on their website, that was built to educate, leaving high-intent prospects with the responsibility to educate themselves across many pages. They needed a custom solution that would engage prospects where they were at in their customer journey, answering their questions and allowing for seamless outreach.

Southern Live Oak Wellness​

Our Approach

Customized, High-Converting Landing Pages

Instead of using cookie-cutter landing pages, we focused on conversion rate optimization (CRO) by developing tailored, high-performing landing pages. Our strategy combined design, user experience, and data-driven insights to ensure every page was optimized for maximum conversions. Here’s how we approached it:

The Takeaway

Southern Live Oak Wellness saw an outstanding 127% increase in leads thanks to custom, conversion-optimized landing pages. This case study demonstrates that with a strategic approach to landing page design and targeted paid ads, businesses can achieve substantial growth and drive quality leads—without relying on cookie-cutter solutions.

Why It Matters

In a crowded digital landscape, design isn’t just visual—it’s strategic. Southern Live Oak Wellness now stands out as a benchmark in the industry for both aesthetics and performance.

“Glasshouse’s partnership is instrumental to our team’s ability to grow and bring accessible behavioral healthcare to those who need it most.”

Andrew Merker, CEO, Southern Live Oak Wellness

Ready to Redesign Your Behavioral Health Website?

Let’s talk. Contact us now and see how we can help you turn your website into your most powerful marketing asset.