Leveraging Video Content and Media Marketing to Elevate Behavioral Health Services and Awareness for LIV Recovery Center
In an increasingly digital world, engaging, informative, and empathetic media are vital for behavioral health organizations seeking to connect with individuals in need. This case study examines how LIV Recovery Center utilized strategic video content and media marketing to expand their reach, educate the community, and encourage treatment inquiries.
LIV Recovery Center specializes in comprehensive addiction treatment and behavioral health services. Their mission is to provide compassionate, personalized care to individuals battling addiction and co-occurring mental health conditions. Recognizing the importance of digital engagement, LIV Recovery Center aimed to harness video content to destigmatize addiction, and promote a connected community of recovery and recovery resources.
Glasshouse Agency’s video strategy for LIV Recovery Center focused on crafting authentic, emotionally resonant content that highlights real stories of transformation. By showcasing testimonials and behind-the-scenes glimpses into the recovery journey, the videos humanized the brand and built trust with potential clients. This approach not only increased engagement across platforms but also contributed to a significant boost in website traffic and client inquiries.
Video views increased by 180% over a six-month period
Consultation requests surged by 35%
Social media followers and community awareness improved significantly
Clients & families reported feeling more informed & confident about seeking treatment due to the relatable & compassionate content
“Glasshouse is a top notch marketing agency. They work with you at a level that is rare in today’s world. Professional, personable and willing to think outside the box to get you results.”

LIV Recovery
Contact us today to learn how we can transform your video content strategy and drive meaningful connections for your recovery center.