Atlas Behavioral Health Video Case Study

VIDEO CONTENT & MEDIA

Atlas Behavioral Health: Bringing Their Story to Life

Elevating Behavioral Health Engagement Through Video Content & Media Marketing at Atlas Behavioral Health

In today’s digital landscape, behavioral health organizations must leverage compelling content to connect, educate, and inspire individuals and families seeking help, as well as foster a supportive community for those who have graduated their program and want to stay connected. This case study explores how Atlas Behavioral Health harnessed targeted video content and a strategic media marketing approach to increase awareness, showcase what makes their brand unique, and drive engagement within their community.

Client Background

Atlas Behavioral Health specializes in comprehensive mental health and addiction treatment services. With a strong commitment to innovation and compassionate care, Atlas seeks to expand its outreach through digital channels to better serve individuals in need and their families by promoting an inclusive and boutique-style approach to recovery to a younger demographic (18-30).

Our Goals

Increase awareness of mental health and addiction treatment options to empower communities and provide support

Educate the public to destigmatize behavioral health issues and offer support to marginalized groups facing addiction and mental health challenges

Encourage inquiries for our treatment programs, offering guidance and support to individuals in need of help

Build trust and credibility by showcasing our exceptional staff and programs, establishing us as a trusted leader in behavioral health services

LIV Recovery

Strategy

Glasshouse Agency’s video strategy for LIV Recovery Center focused on crafting authentic, emotionally resonant content that highlights real stories of transformation. By showcasing testimonials and behind-the-scenes glimpses into the recovery journey, the videos humanized the brand and built trust with potential clients. This approach not only increased engagement across platforms but also contributed to a significant boost in website traffic and client inquiries.

01.

Developing Authentic Video Content

Created testimonial videos featuring Atlas staff members in recovery, emphasizing hope, resilience, and a path forward
Produced informative videos explaining treatment approaches and the recovery process at Atlas Behavioral Health
Developed clinician-led content to foster trust and transparency around treatment options, including inside looks at Atlas therapies (like art therapy, sound baths, and yoga) as well as groups and programs offered
Captured an in-depth look of the Atlas facility and how different spaces are utilized for personalized treatment, promoting the safety and comfortable environment of their facility.

02.

Multi-Platform Distribution & Media Campaigns

Launched targeted videos across Facebook, Instagram, and LinkedIn to reach diverse audiences
Utilized targeted advertising to reach local audiences potentially seeking help
Incorporated video content on website and landing pages to increase trust, credibility, and emphasize services offered
Implemented SEO practices with optimized video titles and descriptions to increase organic visibility

03.

Engagement & Continuous Optimization

Included clear calls-to-action, such as scheduling consultations or calling for more information, within each video
Monitored analytics to refine messaging, targeting, and content strategy
Ensured all videos were accessible—using subtitles and culturally tailored messaging—to maximize impact
Focused on niche communities like LGBTQIA+, and how Atlas tailors treatment to marginalized communities and considers their unique experiences when treating

Results

+200%

Video Views

Increased by over 200% within six months, demonstrating higher engagement and awareness

+35%

Inquiries & Leads

Treatment-related inquiries grew by 35%, with many leads converting into scheduled consultations

+50%

Social Media Growth

Follower counts on key platforms increased by 50%, expanding atlas’s digital footprint

Community Impact

Feedback highlighted that showcasing what makes Atlas unique in the behavioral health space fostered a community online, emphasizing a connection to their content.

Key Takeaways

Authentic storytelling builds emotional connections and humanizes behavioral health issues

Multi-channel campaigns maximize reach and engagement across diverse demographics

Highlighting what makes Atlas Behavioral Health unique in their market has fostered deeper personal connections, enhancing trust, engagement, and expertise through authentic and distinctive messaging and content.

Accessibility features like subtitles and culturally sensitive messaging enhance inclusivity

Continuous data analysis ensures content remains relevant and impactful

Testimonial

“We have used multiple marketing agencies over the past two years. Everyone promises the same results, but no one ever delivered. Then we hired Glasshouse and everything changed for us. Glasshouse Agency met and far exceeded our expectations. In a few short months we literally had almost more business than we could handle.”

Ready to Elevate Your Behavioral Health Outreach?

Contact us today to learn how we can transform your video content strategy and drive meaningful connections for your recovery center.